The new drop is live, and I’ve been sitting on this one for months waiting to be able to talk about it. The Ridgeline Collection is the piece of the brand I’m proudest of so far, and I want to tell you why we made it—because “here’s some merch, go buy it” has never been how we do things around here.
When we started I Got It Outdoors, the merch was almost an afterthought. A logo on a shirt. It did the job, and I’m grateful to everybody who repped it. But over the last year, watching y’all wear this stuff in your own field photos, I realized I wanted to make gear I’d actually reach for on a cold morning—not just something with our name on it. The Ridgeline Collection is that idea, finally built right.
Why “Ridgeline”
The name isn’t random. The ridgeline is where you go to see—to glass the country, catch the wind, and figure out your next move. It’s the vantage point. That’s the whole spirit of this collection: gear for the people who put in the climb to get the view. If you know, you know.
What It’s Actually Made Of
I’m a stickler about materials, so let me get specific. Here’s what went into the flagship pieces:
- A midweight cotton-poly blend on the tees and hoodies that holds its shape, breathes on the walk in, and doesn’t turn into a wet rag when you work up a sweat.
- Reinforced stitching at the stress points—shoulders, cuffs, hems—because the first thing that fails on cheap apparel is the seams, and I wasn’t willing to cut that corner.
- A relaxed, layerable fit. These are cut to go over a base layer without binding up. Nothing worse than a hoodie that fights you when you raise your arms.
- Muted, earthy colorways that look right in the field and just as right in town. No neon, no shouting.
The Details That Cost Me Sleep
The stuff nobody notices is the stuff I obsessed over. The tag is printed instead of sewn, because sewn tags itch and you always cut them out anyway. The logo is embroidered on the caps, not printed, so it won’t crack and peel after ten washes. The drawstrings on the hoodies are flat so they don’t whistle in the wind. Small things. But small things are the difference between merch and gear.
How It Held Up in Testing
I don’t put my name on anything I haven’t abused first. I wore the Ridgeline hoodie through a full month of early-season mornings before we ever listed it. It got rained on, sat in for hours, stuffed in a pack, and washed more times than I can count. It came out the other side looking—honestly—better broken in than new. That was the green light.
The People Who Made This Possible
I want to be honest about something, because it matters to me. A drop like this doesn’t happen because I’m clever. It happens because a community showed up—because people watched the videos, shared the clips, wore the old shirts, and told their friends. Every single person who’s ever bought something or even just sent an encouraging comment is part of the reason the Ridgeline Collection exists at all. This brand was built by the people who wear it, full stop, and I don’t ever want to lose sight of that.
That’s also why I sweat the quality the way I do. When you spend your money on something with my name on it, you’re trusting me. I take that seriously. I would rather make less and have it be right than crank out cheap stuff that falls apart and makes you feel dumb for buying it. That’s a promise, not a slogan.
Sizing & Care
A few practical notes so you get the right piece the first time. The tees run true to size with a slightly relaxed body—if you like a trimmer fit, size down. The hoodies are cut with layering in mind, so I’d stay true to your normal size even if you plan to wear a base layer under them. When in doubt, the full measurements are on each product page in the Shop, and I’d rather you check them than guess.
To keep this stuff looking right: wash it cold, inside out, and hang it to dry or tumble low. The embroidery and prints will last for years if you treat them that way. Hot water and high heat are the enemy of any good garment, and there’s no reason to put your gear through that.
What’s Next for the Line
This is the beginning, not the end. I’ve already got sketches for the next round—some heavier cold-weather pieces I’m genuinely excited about, and a couple of accessories I’ve wanted to make forever. Where this line goes from here depends a lot on your feedback, so if there’s something you’ve been wishing we made, tell me. Some of the best ideas this brand has ever had started as an offhand comment from somebody watching. I’m listening.
Grab Yours
The full Ridgeline Collection is up now in the Shop. As always, sizing runs true with a little room to layer, and if you’re between sizes I’d size down for a tee and stay true for the hoodie. Every order genuinely helps keep the content free and the trucks running, so from me and the whole crew—thank you.
If you pick something up, tag me in your field photos. My favorite thing in the world right now is seeing this stuff out in the wild on the people who made it possible. That’s not a marketing line. That’s just the truth.
